Medical Recruiting - Adapt or Die
The Hire Connection is one of the most unique medical recruiting companies in the nation through it's use of technology. When we recruit for your company, we use cutting edge methods to reach your potential candidates and we have written past blog posts about how we do this. One area that has caught our attention over the past year has been the use of Social Media to get information out quickly to our potential clients and to those candidates we want to place in opportunities.
THC Social Media Channels:
YouTube - Video is the Content of Choice
Video has become the content of choice and will continue to dominate in 2015. In August of 2014, Facebook surpassed YouTube in the number of video views via desktop machines. As of September, 2014, Facebook attracted a BILLION video views per day, a roughly 30 fold increase since July.
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| http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/
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Challenge for 2015 - YouTube is losing steam as other social media platforms are hosting videos on their own platforms. The Hire Connection will continue to push the video medium across these other channels as well as YouTube.
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Facebook - Still King, but Getting Seen is Getting Hard
The Hire Connection realized the tremendous popularity of Facebook and its possibilities for increasing reach and connecting with influencers in the recruiting world. In 2014, Facebook made many changes, to include changing their Edge Rank algorithm in a big way. The amount of business Facebook posts seen by fans in their newsfeeds took a dramatic drop.The Hire Connection realized that with the drop in "organic" visibility for posts made on Facebook, paying for ads is now unavoidable. When we advertise for an opportunity or have other information our fans want to see, we now pay for boosted posts on a regular basis and budget. This ensures that our clients' searches will be seen by the widest range of people possible.
Challenge for 2015 - In 2015, other Social Media platforms like Twitter may now start with a "Pay to be Seen" model like Facebook. Ad prices may also rise and our budget will need to rise with it.
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Twitter - Keeping our THC Clients and Candidates Informed
The Hire Connection is utilizing Twitter to keep our followers in the know when hot new opportunities hit the street, and to cross promote our blog and other social media posts. With mobile device use growing every day, THC realizes that Twitter may be the best way to reach these users. Twitter also changed its platform design in April to better feature visual content, and THC has taken advantage of this by utilizing great visuals to drive home tweets.Challenge in 2015 - Twitter will continue to grow paid advertising and THC needs to be positioned to take advantage of this. As paid media becomes the norm, budgeting for paid media will become more important than ever
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LinkedIn - The Facebook for Business Professionals
THC is using LinkedIn to reach our potential clients and candidates through both personal and business page followers. We realized early on that building a following for our business LinkedIn page will help us grow credibility on this important B2B social media platform. Van Allen, founder and owner of The Hire Connection also has been utilizing his extremely large personal connection network to help his clients with finding the right candidate.Is LinkedIn important? We think so, and here is why according to LinkedIn:
As of April, 2013, In the U.S. alone, LinkedIn surpassed 1 million Doctors and Nurses who have joined LinkedIn. They live and work everywhere from Allentown, PA to Wichita Falls, TX, and include thousands of specialists, like:
- 1,600+ Otolaryngologists (ear, nose, and throat specialists)
- 1,400+ Flight Nurses, (nurses with “aeromedical” training)
- and 1,200+ brain surgeons!
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Google+ - An Important, but Little Understood, Platform
The joke about Google+ is that there are only Google executives on this platform. This is far from the truth and the number of Google+ users grows everyday. There are over one BILLION Google account holders, and each of these users have a Google+ account available to them. One large reason that THC has a Google+ page is that social signals from this social media platform (actually from all of our platforms) have a positive effect and is weighed pretty heavily by the search engine giant. This is also another platform that our potential clients can evaluate our credibility and learn about the recruiting services we offer.
Challenge in 2015 - The future of Google+ is unclear. If this does become a social media platform of some importance, THC needs to be ready to leverage new visibility.
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THC Blog - The Centerpiece of our Effort
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You can rest assured that when you hire us to find the perfect candidate for your medical facility, The Hire Connection will leverage our experience, our connections, and our social reach to ensure we bring not only the RIGHT person to the table, but the BEST person.
The Hire Connection offers its clients the industry's most comprehensive range of healthcare recruitment services.
Coupling technology, expertise and accountability, The Hire Connection services are designed to source, screen, qualify, present and place the RIGHT providers to satisfy recruitment goals and improve provider retention. Give us a call today!
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