The Hire Connection: social media in medical recruiting

Showing posts with label social media in medical recruiting. Show all posts

Friday, September 23, 2016

The Hire Connection and Social Media

It's hard to believe that Facebook is now 12 years old and that Twitter has been around for over 10 years! LinkedIn is the Facebook for professionals, and Google+ has 111 million active users and still growing. YouTube is the second largest search engine in the world. Many people now get their news only from social media. They also get local news, sports, entertainment, gossip, and even the weather from their social accounts. Luckily, businesses can also utilize these social channels to get their message out to their potential clients. Each social media channel has a different set of demographics, and in order to reach the maximum amount of potential clients, you need to be on all of them.

How The Hire Connection uses Social Media

At THC, we are all in when it comes to using social media to reach our potential clients and to also reach potential candidates for our opportunities. We provide insights into our corporate culture, talk industry news, provide motivational thoughts, and help with recruiting tips that we have found successful. We try to communicate our unique culture, tell stories, and share useful and interesting news and insights.

We also target our audience whenever possible. We want fans that are truly interested in the medical recruiting world, and we strive to entice potential candidates to learn about our constantly changing opportunities. For our clients, we also maximize the reach of their opportunities via numerous social media avenues. Here's some examples of the demographic audience we have:

THC Blog - www.thehireconnection.blogspot.com

This is a critical piece of our social media campaign, as it allows us expanded content to explore many topics and showcase our opportunities. We will go over 10,000 blog views shortly.

THC Facebook page - www.facebook.com/thehireconnection

Facebook is the undisputed King of social media right now. We utilize Facebook to reach an older demographic and we target our audience via Facebook promotions. Over the past 28 days, our posts have reached a total of 12,448 people and these people are engaging with our posts (likes, clicks to our website, shares, etc.).

THC Twitter account - www.twitter.com/hireconnection

We target the younger demographic (read Millennials) with this platform. We send several short and sweet tweets each week that captures the attention of this growing pool of candidates in the medical world.

THC LinkedIn account - www.linkedin.com/company/the-hire-connection-llc

LinkedIn is very important in our social world. We utilize this platform to reach not only possible candidates, but also the decision makers at medical facilities. We use this platform to establish credibility, and reach the older, often more affluent professionals in the world!

THC YouTube channel - www.youtube.com/user/HireConXion

Video is now the place to be, and we leverage this social media option heavily. We create custom videos that showcase our opportunities and hits potential candidates with all of the perks of the position, location and community info, and compensation options. If you have not seen one of our videos, check them out!

THC Google+ page - www.plus.google.com/+TheHireConnectionOsageBeach

The joke goes "only Google executives are on Google+", but with 111 million active users, we don't believe this. If Google owns the platform, and can affect our website ranking via active posting, then we are all in!

If you are looking for a medical recruiting company that knows the potential of social media and how to effectively utilize it for your opportunities, then we are a clear choice for you. We can get you in front of thousands of perspective candidates, get the info to them that they want, and get the ball rolling to present you with the RIGHT person. Contact us now to start your search. You won't regret making THC your choice!

Coupling technology, expertise and accountability, The Hire Connection services are designed to source, screen, qualify, present and place the RIGHT providers to satisfy recruitment goals and improve provider retention. Give us a call today!

The Hire Connection Team

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Friday, January 9, 2015

Social Media - The Hire Connection Taking Medical Recruiting to a New Level

Medical Recruiting - Adapt or Die

The Hire Connection is one of the most unique medical recruiting companies in the nation through it's use of technology. When we recruit for your company, we use cutting edge methods to reach your potential candidates and we have written past blog posts about how we do this. One area that has caught our attention over the past year has been the use of Social Media to get information out quickly to our potential clients and to those candidates we want to place in opportunities.

THC Social Media Channels:

YouTube - Video is the Content of Choice

Video has become the content of choice and will continue to dominate in 2015. In August of 2014, Facebook surpassed YouTube in the number of video views via desktop machines. As of September, 2014, Facebook attracted a BILLION video views per day, a roughly 30 fold increase since July.

ck-heidi-cohen-facebook-vs-youtube-views

http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/

The Hire Connection has embraced videos as a great medium to quickly convey to our potential candidates the information they want when looking at one of our opportunities.

Challenge for 2015 - YouTube is losing steam as other social media platforms are hosting videos on their own platforms. The Hire Connection will continue to push the video medium across these other channels as well as YouTube.

Follow THC on YouTube

Facebook - Still King, but Getting Seen is Getting Hard

The Hire Connection realized the tremendous popularity of Facebook and its possibilities for increasing reach and connecting with influencers in the recruiting world. In 2014, Facebook made many changes, to include changing their Edge Rank algorithm in a big way. The amount of business Facebook posts seen by fans in their newsfeeds took a dramatic drop.

The Hire Connection realized that with the drop in "organic" visibility for posts made on Facebook, paying for ads is now unavoidable. When we advertise for an opportunity or have other information our fans want to see, we now pay for boosted posts on a regular basis and budget. This ensures that our clients' searches will be seen by the widest range of people possible.

Challenge for 2015 - In 2015, other Social Media platforms like Twitter may now start with a "Pay to be Seen" model like Facebook. Ad prices may also rise and our budget will need to rise with it.

Follow THC on Facebook

Twitter - Keeping our THC Clients and Candidates Informed

The Hire Connection is utilizing Twitter to keep our followers in the know when hot new opportunities hit the street, and to cross promote our blog and other social media posts. With mobile device use growing every day, THC realizes that Twitter may be the best way to reach these users. Twitter also changed its platform design in April to better feature visual content, and THC has taken advantage of this by utilizing great visuals to drive home tweets.

Challenge in 2015 - Twitter will continue to grow paid advertising and THC needs to be positioned to take advantage of this. As paid media becomes the norm, budgeting for paid media will become more important than ever

Follow THC on Twitter

LinkedIn - The Facebook for Business Professionals

THC is using LinkedIn to reach our potential clients and candidates through both personal and business page followers. We realized early on that building a following for our business LinkedIn page will help us grow credibility on this important B2B social media platform. Van Allen, founder and owner of The Hire Connection also has been utilizing his extremely large personal connection network to help his clients with finding the right candidate.

Is LinkedIn important? We think so, and here is why according to LinkedIn:

As of April, 2013, In the U.S. alone, LinkedIn surpassed 1 million Doctors and Nurses who have joined LinkedIn. They live and work everywhere from Allentown, PA to Wichita Falls, TX, and include thousands of specialists, like:

1,600+ Otolaryngologists (ear, nose, and throat specialists)
1,400+ Flight Nurses, (nurses with “aeromedical” training)
and 1,200+ brain surgeons!

Challenge in 2015 - LinkedIn will unveil more tools to reach specific professionals in various regions. THC must understand how best to utilize these tools and budget accordingly to leverage these options.

Follow THC on LinkedIn

Google+ - An Important, but Little Understood, Platform

The joke about Google+ is that there are only Google executives on this platform. This is far from the truth and the number of Google+ users grows everyday. There are over one BILLION Google account holders, and each of these users have a Google+ account available to them.

One large reason that THC has a Google+ page is that social signals from this social media platform (actually from all of our platforms) have a positive effect and is weighed pretty heavily by the search engine giant. This is also another platform that our potential clients can evaluate our credibility and learn about the recruiting services we offer.

Challenge in 2015 - The future of Google+ is unclear. If this does become a social media platform of some importance, THC needs to be ready to leverage new visibility.

Follow THC on Google+

THC Blog - The Centerpiece of our Effort

Our Blog is the centerpiece of our Social Media engagement. We publish twice a week with one blog typically being an opportunity we are featuring. We cross promote the blog across all of our social media channels to increase readership and reach. For our non opportunity blogs, we talk about current issues in recruiting, challenges that medical providers are facing, news about The Hire Connection, and other things that catch our interest.

Follow the THC Blog

You can rest assured that when you hire us to find the perfect candidate for your medical facility, The Hire Connection will leverage our experience, our connections, and our social reach to ensure we bring not only the RIGHT person to the table, but the BEST person.

The Hire Connection offers its clients the industry's most comprehensive range of healthcare recruitment services.

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The Hire Connection Team

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Physician Opportunities Blog

Wednesday, August 27, 2014

Do Physicians use social media? You bet they do!

Social Media is no longer an option

Social media has become a powerful force in our personal and business lives. Blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and many other social media avenues allow us to keep in touch with families, share our thoughts and feelings, and is a source of news for many. Having a Business social media presence is critical for many reasons:

Extending your business reach
Establishing the company as a leader in their Industry
Improving the company website rankings
Getting more sales
Creating trust with your potential clients!

The Hire Connection believes in producing social media content that helps build trust with our potential hirers and physicians that are looking for opportunities. Are doctors using social media today? You bet there are. We have pulled some figures on how physicians are using social media to share with you:

In a 2012 study by the CDC, 59% of doctors surveyed accessed Social Networking websites during the previous 6 months
80% of doctors surveyed utilized a mobile device such as an Ipad, Iphone, or Android
41% of doctors surveyed viewed podcasts
13% of doctors surveyed were blogging
According to the Journal of Medical Internet Research, 24% of physicians accessed social media daily to scan or explore medical information
In the same study, 60% of the doctors surveyed stated it improved the quality of Health Care delivered

**Studies conducted in 2012...numbers are most likely higher today!

http://www.cdc.gov/cancer/dcpc/research/articles/socialmedia.htm - CDC study

http://www.jmir.org/2012/5/e117/ - JMIR study

The Hire Connection Difference - utilizing social media for medical recruiting

The Hire Connection team understands that they need to go where the potential candidates and hirers are...on social media! We utilize social media to educate about our company, break down barriers with candidates, and engender trust with the medical facilities that want our help.

The Hire Connection offers its clients the industry's most comprehensive range of healthcare recruitment services. Coupling technology, expertise and accountability, The Hire Connection services are designed to source, screen, qualify, present and place the RIGHT providers to satisfy recruitment goals and improve provider retention. Give us a call today!